⁄⁄ Content Club · New dates available
Between planning, shooting, editing, knowing what the heck to say, and actually making time for it, we all have a love-hate relationship with content. We know it's important. But why does it have to be so hard?!
We created Content Club to remove all of that friction. Come to the studio for 5 focused hours and leave with a month's worth of content ready to post.
● The proof
186K
views/month
Brand new account · organic only
⁄⁄ See the space
A 60-second walkthrough of Content Club.
⁄⁄ The content you'll create
From the moment you walk through the doors, your content calendar is in our hands. A guided planning session to map out your month. Expert-led shooting stations to get high-quality footage across every format. And an optional add-on to have it all edited and delivered to your digital doorstep, ready to post.
Multiple dates available · 12 spots per session
Multiple dates available · 12 spots per session · Use code 1111
⁄⁄ So, how does it actually work?
You love having a beautiful space to shoot in. But the prep and editing is still half the battle. So we designed a full day to handle it all.
Meet the group and connect with the business owners you're creating alongside for the day. Settle in, grab a coffee, and get ready.
Map out your exact grid for the next 4 weeks. Every post planned, every script written, every hook locked in before you touch a camera.
Rotate through four stations in small groups: pro photographer, 4K video production, B-Roll, and iPhone content coaching. Grazing lunch as you go.
Walk out with all your files, or upgrade to our editing package and get everything delivered ready to post within 3 working days.
4 experts on hand all day
A pro photographer. A video production coach. A content strategist helping you plan and coaching you through your scripts. And a posing and styling guide at every station. You're never figuring it out alone.
⁄⁄ The maths
$500 – $1,500
Branding photographer on the Coast
$1,100
Studio hire for 5 hours
$150 – $300
Freelance content creator, per reel
Priceless
Hours spent planning instead of running your business
Content Club gives you all of it for $590+GST.
Your first one is $320+GST with code 1111.
Multiple dates available · 12 spots per session
⁄⁄ Built for you
Sound familiar?
⁄⁄ The first members
⁄⁄ Why we built this

Hey, we're Kady and Ben.
Since opening the doors of 11.11, we've been blown away by the demand for content creation. But we've also seen, week after week, the same thing: talented business owners who know they need to show up online but get completely stuck in their own heads trying to do it.
Even when you're good at it, you overthink every post. It takes weeks instead of hours. You don't post consistently because you're too close to your own business to see what to say. You can't see the wood for the trees, so you stay on the hamster wheel instead of making actual progress.
So we thought: why not get everyone here for a day, make it ridiculously fun, and just solve this thing once and for all?
We've combined Kady's decade of running a branding and marketing agency in Sydney with Ben's experience creating offers that sell across seven businesses, a seven-figure exit, and over 400 podcast episodes. That combination is what structures the day and maximises what you walk out with. Because we all know we need to be showing up with our brand, and we see too many incredible businesses not being seen for the work they're doing in the world.
This is how we fix that.
Kady & Ben x
⁄⁄ Still deciding?